The Pilot

The Pilot

Consumer expectations for corporate activism are here to stay. Businesses should embrace them.

By Nora Wahlbink As the Trump presidency dramatically intensified political polarization in the U.S., corporate activism became nearly a must-do. Many companies that had never taken a political stance before decided to speak out against extreme policies and in support of movements for racial justice and equity.  During the 2020 presidential election, we suggested what the future […]