The Pilot
Don’t Forget About the Younger Generation
By Jim Wyderko, Associate Each day, I seem to hear of a different friend who’s had their life uprooted by the COVID-19 pandemic. I hear of family members hospitalized, jobs lost and futures stopped in their tracks. I try to soothe the anxiety of friends with immunodeficiency disorders and comfort the disappointment of those forced […]
Lessons Learned From the Frontlines of the Last Financial Crisis
By Abbie McDonough, Vice President September 2008: It was 10:00 p.m. and my boss had just come back from a somber meeting in the U.S. Capitol with seven other members of Congress, Federal Reserve Chairman, and Treasury Secretary. He chaired the Capital Markets Subcommittee in the House of Representatives and Lehman Brothers had just crashed. […]
Survey Says: Americans Want Companies to Step Up
By Jackie Cannon, Vice President, Head of Research & Insights We are living in unprecedented times, with everyone asking themselves, “what will the other side of COVID-19 be like? What will the new normal be?” This question is fascinating to us, both at the human level as well as what it will mean for brands […]
What to Read and Who to Follow on All Things COVID-19
From social media to text message rumors, news is everywhere and misinformation is rampant. So much so that the WHO added a “Myth busters” section to its website. From the growing amount of noise, reputable thought leaders are emerging. Below, we’ve listed individuals who have a following on Twitter for their coronavirus (COVID-19) updates and […]
More Thoughts on Corporate Reputation and the COVID-19 Crisis
COVID-19 continues to reshape all aspects of our society and economy, presenting business leaders with extraordinary challenges. We argued last week that, as difficult as it is in the face of potentially existential financial threats, it is critical for business leaders to also focus on the public good. Doing so is both the right thing […]
Heroes, Villains and Victims – How COVID-19 Will Impact Corporate Reputations
Over the past days, our firm has spent a lot of time talking to clients who – like businesses around the world – are hunkering down and working through a series of difficult decisions related to the COVID-19 epidemic. The lion’s share of focus right now must be on the most immediate and practical decisions […]