COVID-19 presents businesses with unprecedented challenges. Companies must serve not only shareholders, but also workers, customers and communities.
Our core conviction is that those that act like Heroes in this crisis will create meaningful long-term value. Those that don’t, risk being cast as Villains and could face years of distrust. This page is dedicated to providing our best thinking, data and resources we rely upon to help business leaders make the best possible choices in the face of incredible uncertainty.
By Nick Rosenberg and Ben Williams T-shirt or dress shirt? How do I get on Zoom if I don’t know my computer password yet? Do all Zoom calls require video? Does that mean I was wrong when I picked “t-shirt”? How can I add value? What is expected of me on day one? You may […]
By Arik Ben-Zvi, CEO and President The events of the past months have opened a window of opportunity – and demonstrated the acute need – to establish a new covenant between the technology sector and the society that it is meant to serve. The events of the past months have opened a window of opportunity […]
By Arik Ben-Zvi, CEO and President Two weeks ago, my colleague and mentor Steve Weber of UC Berkeley and I published this paper, in which we used Scenario Thinking techniques to imagine how the coming months might play out for the country. In it, we imagined four very distinct futures for America: 1) The Invisible Enemy […]
Back in March, just as many of us on the East Coast were beginning to socially distance for “a few weeks,” we wrote about how companies will need to show up for consumers and communities and looked into actions they were taking in response to the escalating pandemic. Now, just over a month later, as […]
By Arik Ben-Zvi, CEO and President Strategic planning has literally never been harder than it is at this moment. How do you plan for the future when we don’t know whether a Depression lies ahead or a rapid recovery? Or whether this disease will be with us for years, or whether a vaccine is just […]
By Jim Wyderko, Associate Each day, I seem to hear of a different friend who’s had their life uprooted by the COVID-19 pandemic. I hear of family members hospitalized, jobs lost and futures stopped in their tracks. I try to soothe the anxiety of friends with immunodeficiency disorders and comfort the disappointment of those forced […]
By Abbie McDonough, Vice President September 2008: It was 10:00 p.m. and my boss had just come back from a somber meeting in the U.S. Capitol with seven other members of Congress, Federal Reserve Chairman, and Treasury Secretary. He chaired the Capital Markets Subcommittee in the House of Representatives and Lehman Brothers had just crashed. […]
By Jackie Cannon, Vice President, Head of Research & Insights We are living in unprecedented times, with everyone asking themselves, “what will the other side of COVID-19 be like? What will the new normal be?” This question is fascinating to us, both at the human level as well as what it will mean for brands […]
From social media to text message rumors, news is everywhere and misinformation is rampant. So much so that the WHO added a “Myth busters” section to its website. From the growing amount of noise, reputable thought leaders are emerging. Below, we’ve listed individuals who have a following on Twitter for their coronavirus (COVID-19) updates and […]
COVID-19 continues to reshape all aspects of our society and economy, presenting business leaders with extraordinary challenges. We argued last week that, as difficult as it is in the face of potentially existential financial threats, it is critical for business leaders to also focus on the public good. Doing so is both the right thing […]