2027 IR Power Playbook

2027 IR Power Playbook. What investors need is changing. What drives valuation is changing. The IR Playbook is Being Reset.


Our proprietary research, representing 2,751 top-tier global institutional investors, indicates 3 key changes for 2027:

  • 96% of investors are seeking different information to inform valuation,
  • 64% of the factors shaping company value are expected to change materially, and
  • 82% of current IR practices will need to evolve in response.
  • 36% of equity narratives are mis-aligned to investor priorities

Check out Mark Hayes’ NIRI webinar presentation of the 2027 IR Power Playbook here.

The 2027 IR Power Playbook:


2027 IR Power Playbook Interview Series with Mark Hayes

2027 IR Power Playbook: Ten Actions for the Era of Continuous Underwriting

The Value of Being Wrong for Less Time

What Is a Company Worth When the Future Won’t Sit Still?

Beyond the Perception Study

Who Interprets the Company Now?

Who Actually Changes an Investor’s Mind?

Stop Presenting the Plan. Prove the System.

The Value of Changing Your Mind