2027 IR Power Playbook

2027 IR Power Playbook. What investors need is changing. What drives valuation is changing. The IR Playbook is Being Reset.


Our proprietary research, representing 2,751 top-tier global institutional investors, indicates 3 key changes for 2027:

  • 96% of investors are seeking different information to inform valuation,
  • 64% of the factors shaping company value are expected to change materially, and
  • 82% of current IR practices will need to evolve in response.
  • 36% of equity narratives are mis-aligned to investor priorities

Check out Mark Hayes’ NIRI presentation here.

The 2027 IR Power Playbook:


2027 IR Power Playbook Interview Series with Mark Hayes

2027 IR Power Playbook: Ten Actions for the Era of Continuous Underwriting

The Value of Being Wrong for Less Time

What Is a Company Worth When the Future Won’t Sit Still?

Beyond the Perception Study

Who Interprets the Company Now?

Who Actually Changes an Investor’s Mind?