Breakwater Strategy, a strategic communications and capital markets advisory firm, is today unveiling “Capital Markets 360,” a suite of capabilities to serve a rapidly changing investor relations landscape.
Companies today are facing increasing pressure to demonstrate digital excellence, social relevance, and financial acuity in a turbulent economic and political environment. Against this backdrop, Breakwater acts as a strategic partner in navigating the intersection of the public dialogue, capital markets, and policy landscape to effectively communicate unique value to stakeholders.
“Breakwater is differentiated by our deep capital markets, advisory, and investor perception expertise, paired with decades of foresight practice and strategic crisis and policy communications. That makes us a one-stop-shop for a wide variety of strategic and operating needs throughout the life cycle of a publicly traded company –– before, during, and after their IPO,” said Mark Hayes, partner at Breakwater Strategy. “Together, we can more holistically help our clients understand how their companies are perceived in the market, enhance their valuation, and prepare for the future.”
The firm’s new Capital Markets 360 offering encompasses the following:
360 Perception Solution
We help clients interpret their positioning within the equity markets and identify the current drivers influencing investment behavior. Through action-oriented recommendations, we proactively address a client’s potential opportunities and vulnerabilities, tailoring communications strategies and priorities with investment stakeholders to best elevate their company’s value over time.
360 Investor Day
Utilizing those insights, we prepare members of our clients’ C-suites to describe the strategic future for their company and benchmark both the short and long-term targets you’re setting to get there. Through bespoke messaging, digital and traditional material creation, and executive communications coaching, our clients’ teams are better prepared to speak to how market conditions are shaping their business strategy, how they are allocating capital to remain competitive amid a changing landscape, and how they can use scenarios to unlock maximum shareholder value.
360 Advisory
We partner with our clients to develop a compelling equity narrative, communicate effectively during the quarter. and prepare for tough questions –– instilling them with the palpable confidence their investors are seeking.
We also understand unforeseen vulnerabilities. Our interdisciplinary team is unique in our ability to run scenarios and market analyses to help our clients prepare for special situations. From activism and short-seller defense to corporate restructuring and red-teaming, we create rapid response strategies to support client positioning in their most complex and consequential moments.
“As the investor landscape transforms, Investor Relations Officers have been elevated to a new position within the company. They are expected to be strategic advisors, expert communicators, and digital innovators in order to engage with investors effectively,” said Hayes. “Through our Capital Markets 360 offering, Breakwater equips IROs with the data, skills, and strategy necessary to meet this new digital era.”
“And at Breakwater, our agility is among our greatest assets. We challenge ourselves to innovate alongside the ever-evolving investor relations community we serve,” added Hayes.
To coincide with the launch of Capital Markets 360, Breakwater is offering introductory pricing for companies conducting a perception study in 2023 or booking one for 2024. To learn more, contact mark@breakwaterstrategy.com.