jin@breakwaterstrategy.com
As an Associate Director on the Research and Insights team, Jin works on all things research, from custom quantitative survey development to qualitative focus group execution and beyond. He is particularly passionate about public opinion research and considering viewpoints that challenge his own opinions.
Before joining the Breakwater team, Jin was a Director at Accelerant Research, where he led the quantitative research function and designed custom market research surveys for clients to help them better understand their brand perceptions. Prior to that, Jin worked with fellow Breakwater team member Ben Williams at High Lantern Group, where he gained an appreciation for strategic communications and the scenic views of the Blue Ridge Mountains from the Asheville, NC office.
Jin is a graduate of the UNC Chapel Hill, where he majored in Economics and Psychology and minored in Business Administration. As a Chapel Hill native and UNC-alum, Jin remains a die-hard Tar Heel fan, and is known for annoying his co-workers with his hot takes and bold claims about all things Carolina sports.