Winning IR Podcast: Mark Hayes on Impact Intelligence and The Elevated IRO

Breakwater Strategy Partner and Head of Capital Markets Advisory, Mark Hayes, had the opportunity to sit down with Irwin Co-Founder Mark Fasken for the premiere episode of season 4 of Irwin’s “Winning IR” podcast.

On this episode, Hayes covers a range of topics including impact intelligence, the significant six, and elevating the IRO. Listen to hear him share how the current traditional perception study is like a flip phone, while the next generation of perception research – impact intelligence  – must be more like an iPhone 15 with increased functionality and customization. To listen to the episode, head to