By Kay Vollmar, Intern Whether, like me, political memes make you think of Bernie Sanders “once again asking you” for a miscellaneous item or, like my father, the bromance-y President Obama and Biden memes from 2016, “memes” can date as far back as humans’ symbolic systems. A “meme” is just a repeatedly shared piece of […]
By Patrick Conley, Associate When following financial news, it is increasingly common to hear some variation of “ESG is dead.” While it was nearly impossible to miss companies engaging with divisive social issues during the chaotic and turbulent political period of 2020 and 2021, some executives and investors feel that the lessening public outrage means […]
By Tess Levy, Intern In the industry of communications, every op-ed, slide deck, and memo is based on a fundamental human practice: the transmission of ideas. In order to persuade, educate, or inform an audience (whether one person or millions), we have to take into account both the logical lines of conscious reasoning and the […]
By Maya Baranovsky, Intern Unless you’ve hidden in a sequestered corner of the world, you’ve heard about what was arguably the most anticipated movie of the summer: Barbie. While the film boasted a star-studded ensemble coupled with blindingly pink sets, what truly distinguished it was the anticipation cultivated through a groundbreaking movie marketing approach – […]
The BWS team at the annual Summer Retreat in Virginia. In the new age of hybrid workplaces, the question of where to live and work has evolved from a discussion centered around necessity and proximity to one more focused on opportunity and freedom. When you are not forced to live in one particular location, you […]
by Rayner Reinhardt, Intern Over the past few election cycles in America, political campaign advertising has grown not only in quantity, but also in combativeness. If you’ve gotten political mailers delivered to your door or seen ads polluting your TV or streaming channels in the last six to seven years — which I’m sure you […]
In honor of Women’s History Month, the ladies of Breakwater Strategy come together for the firm’s annual Women’s History Month Ladies Lunch. We use this time to celebrate the amazing women who are part of the BWS team and to host an open conversation around our workplace experiences and hurdles while also brainstorming practical ways […]
by Carly Bell, Patrick Conley, and Haley Prince At Breakwater, we believe in “show don’t tell.” We show our clients we are great at what we do rather than just telling them. We remind each other through action that this is a great work environment rather than just saying it is. So rather than just […]
Whether or not you thought Super Bowl LVI had the drama and flare appropriate for its Hollywood setting, the famously expensive ads certainly brought the star power. Maybe it’s just us, but the spots this year felt as if they leaned toward the use of celebrity surrogates over the message even more so than usual. […]
Each year, the Breakwater staff collectively reflects on books that really challenged us and made us think. In 2022, our very own Anurag Andra, Associate Director, published his debut novella, Submarine, a coming-of-age story following the journey of Subramaniam (or Sub, as he comes to be known), a second-generation immigrant of Indian descent who grapples […]