WASHINGTON and SAN FRANCISCO, July 15, 2024 | Breakwater Strategy, a leading strategic insights and communications consultancy, announced today that San Francisco-based Joe Carberry has joined the firm as Partner. Carberry brings more than 25 years of experience in communications and marketing leadership roles, significantly enhancing the firm’s capabilities in reputation management, brand strategy, and […]
By Ella Gravitz, Intern If my TikTok “For You Page” could talk, it would ask me why every other video is a variation of the trend, “girl ___.” There is “girl dinner,” “girl math,” “strawberry girl,” “girl measuring,” “vanilla girl,” “lalala girl,” and even “tomato girl.” At the same time, I notice a comeback of […]
by Kaylee Richards, Intern In our digital age, language is more than a means of communication – it signals cultural and technological habits. Our current era sees brand names leaving the desks of corporate leaders and rolling off the tongues of everyday speakers. When you edit an image for social media, you “Photoshop” it. Rather […]
By Patrick Conley, Senior Associate The past few years have seen no shortage of booms and busts. In a short period of time during the pandemic, much of the world learned about cryptocurrencies, NFTs and blockchain for the first time, watched their prices skyrocket, and then followed their collapse. At the same time, Mark Zuckerberg’s […]
As to-do lists get longer and attention spans get shorter, finding time for pleasure reading can feel like a luxury of yesteryear. But diving into a good book can save both your sanity and your data bill. Here’s a few standouts from the last year, curated by yours truly — the Breakwater Strategy team. Everything […]
As to-do lists get longer and attention spans get shorter, finding time for pleasure reading can feel like a luxury of yesteryear. But diving into a good book can save both your sanity and your data bill. Here’s a few standouts from the last year, curated by yours truly — the Breakwater Strategy team. Everything […]
By Hisham Shami, Intern Part One: Tube Girl In October 2023, a new face of Gen Z pop culture was created – online, she goes by the name of “Tube Girl.” Tube Girl, real name Sabrina Bahsoon, is best known for her stylistic dancing and accompanying self-empowerment messaging on London’s public transit system, the tube […]
In our previous Day in the Life of a Breakwater Associate post, we got to hear firsthand from some of our team members about what an average day at Breakwater Strategy looks like. But, we all know humans are prone to giving biased recollections of past events, so we decided to ask our pets what […]
By Jackie Cannon, Vice President, Head of Research & Insights We are living in unprecedented times, with everyone asking themselves, “what will the other side of COVID-19 be like? What will the new normal be?” This question is fascinating to us, both at the human level as well as what it will mean for brands […]
By Devin Kiernan In the months since the January 6th Capitol insurrection, attention to corporate PAC spending has amplified. Consumers are now taking note not just of the cost and efficiency of a brand’s product, but increasingly of how that brand responds to moments of heightened political tension and, in particular, which politicians it helps […]