In our previous Day in the Life of a Breakwater Associate post, we got to hear firsthand from some of our team members about what an average day at Breakwater Strategy looks like. But, we all know humans are prone to giving biased recollections of past events, so we decided to ask our pets what […]
By Jackie Cannon, Vice President, Head of Research & Insights We are living in unprecedented times, with everyone asking themselves, “what will the other side of COVID-19 be like? What will the new normal be?” This question is fascinating to us, both at the human level as well as what it will mean for brands […]
By Devin Kiernan In the months since the January 6th Capitol insurrection, attention to corporate PAC spending has amplified. Consumers are now taking note not just of the cost and efficiency of a brand’s product, but increasingly of how that brand responds to moments of heightened political tension and, in particular, which politicians it helps […]
In boardrooms across the US and around the world, CEOs and boards face an historically complex task of figuring out what exactly they should be trying to optimize for in their businesses. Are they meant to be agents acting principally — or exclusively — in service of their shareholders with the sole aim of profit […]